noun
a tactic used to confuse or mislead others
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The company decided to do a reverse ferret on their marketing strategy after receiving negative feedback from customers.
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I can't believe they did a reverse ferret on the new product launch at the last minute!
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They really pulled a reverse ferret on us with that sudden change in plans.
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Sometimes in life, you have to do a reverse ferret and change direction when things aren't going as planned.