noun advertising agency: a business that creates, plans, and manages advertising campaigns for clients
Advertising agencies work closely with various media outlets to place ads in print, television, radio, and digital platforms.
An advertising agency is a company that specializes in creating and executing advertising campaigns for businesses and organizations.
In the age of digital advertising, many advertising agencies focus on online marketing strategies such as social media ads, search engine optimization, and email campaigns.
Some advertising agencies also offer public relations services to help clients manage their reputation and relationships with the public.
Advertising agencies often have in-house creative teams that develop concepts, designs, and copy for ad campaigns.
A writer may work with an advertising agency to create copy for advertisements, marketing materials, and other promotional content.
A marketing specialist may collaborate with an advertising agency to develop and implement advertising campaigns that align with the overall marketing strategy.
A graphic designer may be employed by an advertising agency to create visual elements for advertisements, such as logos, images, and layouts.
A media planner may work closely with an advertising agency to determine the most effective channels and platforms for reaching target audiences with advertising messages.