noun a piece of writing or other content in a newspaper, magazine, or online publication that resembles an editorial but is intended to promote a product or service
adjective relating to or characteristic of an advertorial
Within media outlets, advertorials are a common form of sponsored content that can help generate revenue while providing valuable information to readers.
In the field of marketing, an advertorial is a form of advertisement that is presented in the style of an editorial or journalistic article. It is used to promote a product or service while appearing to be an objective piece of content.
In advertising, advertorials are often used as a way to engage with consumers in a more subtle and informative manner compared to traditional advertisements.
In the realm of public relations, advertorials can be used to shape public perception of a brand or organization by presenting information in a more editorial format.
A writer may be tasked with creating advertorials for a publication or website as a form of sponsored content. They would need to blend promotional messaging with engaging storytelling to create an effective advertorial.
A marketing specialist may work with clients to create advertorials as part of their advertising strategy. They would need to ensure that the advertorial aligns with the brand's messaging and goals while also resonating with the target audience.
A public relations manager may use advertorials as a way to generate positive publicity for their clients. They would need to work with writers and designers to create advertorials that highlight the client's products or services in a favorable light.