Advertising Techniques

noun a formal request for a higher court to review and change the decision of a lower court

verb make a serious or urgent request, typically to the public

• The new advertising campaign is designed to appeal to a more sophisticated audience.
• I think this movie will really appeal to your sense of humor.
• This song really appeals to my vibe, I can't stop listening to it.
• His speech appealed to our sense of justice and fairness.

noun the act or faculty of attending, especially by directing the mind to an object

verb to focus on or pay close heed to something

adjective used to describe something that requires focus or notice

preposition can be used with 'to' to indicate the direction of one's focus or notice

• It is important to pay attention to detail when reviewing legal documents.
• Hey, can you pay attention and follow along with the instructions?
• Yo, don't zone out, you need to give this your full attention.
• The artist's use of color demands attention and draws the viewer in.

adjective describing or representing something in a way that makes it clear and easy to understand

• The chart provided is illustrative of the data trends over the past year.
• This diagram is just illustrative of how the process works.
• The picture I drew is just for show, it's illustrative of my imagination.
• Her story was illustrative of the struggles many face in similar situations.

adjective describing something that interrupts or disrupts a process or activity

• The constant interruptive behavior of the audience made it difficult for the speaker to deliver their presentation.
• Stop being so interruptive during the movie, it's annoying!
• Don't be such an interruptive jerk, let me finish my story!
• Her thoughts were like a stream of interruptive whispers, always breaking her concentration.

noun art, objects, or design considered to be in poor taste because of excessive garishness or sentimentality

adjective pertaining to or characteristic of kitsch

• The art critic dismissed the painting as mere kitsch, lacking in artistic value.
• I love decorating my room with all sorts of kitsch knick-knacks.
• That movie was so bad it was almost kitsch.
• Her taste in fashion is a bit kitsch, but it's uniquely her own style.

noun a trademark or symbol that is typically composed of letters and/or a graphic element

• The company decided to update their logotype to better represent their brand identity.
• I really like the new logotype on their website, it looks so modern.
• Check out the cool logotype on that streetwear brand's merch!
• The logotype of the company is like a visual signature that instantly identifies them.

adjective apparently attractive but having in reality no value or integrity

• The meretricious nature of the advertisement was evident in its exaggerated claims.
• She was tired of his meretricious compliments that never seemed genuine.
• I can't stand people who act all meretricious just to impress others.
• The painting's meretricious beauty failed to capture the true essence of the artist's emotions.

adjective relating to or consisting of pictures or visual images

• The textbook includes a pictorial representation of the solar system.
• I love looking at pictorial books with lots of illustrations.
• Check out this pictorial of the new skate park, it looks sick!
• Her words painted a pictorial image of the bustling city streets.

noun a person who makes sales pitches or presentations, especially in a persuasive or aggressive manner

• The pitchman delivered a persuasive presentation to the investors.
• The pitchman really knew how to sell his product.
• That pitchman is a real smooth talker.
• He was like a pitchman trying to sell me on his idea.

noun a race or other contest for which the prize consists of the stakes contributed by the various competitors

• Participants can enter the sweepstakes by filling out an entry form.
• Hey, have you entered that sweepstakes yet? You could win some cool stuff!
• I never win anything in those sweepstakes, it's just a waste of time.
• Winning the sweepstakes felt like hitting the jackpot.

noun a set of techniques used to increase website traffic

• Search Engine Optimization is a crucial aspect of digital marketing strategies for businesses.
• SEO is super important for getting your website seen by more people.
• You gotta make sure your site is SEO-friendly if you wanna rank high on Google.
• Think of Search Engine Optimization as the key to unlocking visibility for your online presence.

noun a marketing acronym that stands for Attention, Interest, Desire, Action

• The AIDA model is commonly used in marketing to guide the process of attracting and retaining customers.
• Have you heard of the AIDA model? It's a helpful tool for understanding customer behavior.
• I aced my marketing presentation thanks to AIDA - it really helped me connect with my audience.
• Just like AIDA guides marketers through the customer journey, we can use a similar approach in our personal relationships to build connections.

noun a traditional form of media such as newspapers, radio, and television that existed before the rise of digital media

• Legacy media refers to traditional forms of mass communication, such as newspapers, television, and radio.
• People still rely on legacy media like newspapers and TV for their news.
• Who even watches TV anymore? It's all about the legacy media.
• In the digital age, legacy media can be seen as a symbol of the past.

noun a graphic overlay displayed at the bottom of a television screen, typically containing news headlines or other information

• The chyron displayed the breaking news updates during the live broadcast.
• Did you see the chyron at the bottom of the screen during the news report?
• The chyron was lit with all the latest gossip on the celebrity scandal.
• Her thoughts were like a chyron scrolling endlessly in her mind.

noun a term used to describe the act of subverting or disrupting traditional branding strategies

verb to engage in the act of subverting or disrupting traditional branding strategies

• The act of brandjamming involves altering or subverting a brand's message or image for a specific purpose.
• Have you heard about brandjamming? It's when people mess with a brand's logo or advertising.
• Brandjamming is like trolling a company's marketing efforts.
• In the world of marketing, brandjamming is like a rebellious form of artistic expression.

noun a marketing strategy that uses sound and music to create a recognizable brand identity

• Sonic branding is the strategic use of sound and music to create a distinctive brand identity.
• Have you heard about sonic branding? It's all about using music and sound to make a brand stand out.
• Sonic branding is like giving your brand its own theme song, cool right?
• Just like how a signature scent can evoke memories, sonic branding aims to create a memorable auditory experience for consumers.

noun a word that represents a person, place, thing, or idea

adjective a word that describes or modifies a noun or pronoun

preposition a word that shows the relationship between a noun (or pronoun) and other words in a sentence

• The company's new sustainability initiatives are top of mind for the board of directors.
• I can't stop thinking about that upcoming presentation, it's really top of mind for me right now.
• The new album from my favorite artist is totally top of mind for me.
• Health and wellness should always be top of mind when making decisions about your lifestyle.

noun a word that refers to a person, place, thing, event, substance, or quality

adjective a word that describes or modifies a noun or pronoun

• Self-referential marketing is a strategy where a company promotes its products or services by referencing its own marketing campaigns.
• Self-referential marketing is when a company keeps talking about how great their own ads are.
• Self-referential marketing is like marketing-ception, where they market their marketing.
• Self-referential marketing is like a never-ending loop of promoting oneself within the marketing realm.

noun BTL is an acronym that stands for 'Below the Line'. It is commonly used in marketing and advertising to refer to non-traditional promotional activities.

adjective In some contexts, BTL can be used as an adjective to describe marketing strategies or campaigns that focus on targeted, direct communication with consumers.

preposition The word 'BTL' does not function as a preposition in this context.

• The company is planning to launch a new BTL marketing campaign to target specific customer segments.
• I heard they're doing some BTL stuff to promote the new product.
• Let's skip the BTL and just go straight to online advertising.
• Sometimes you need to go BTL and focus on the smaller details to make a big impact.

adjective capable of being addressed or dealt with

• The new software update includes an addressable feature for personalized messaging.
• The addressable option in the settings allows you to customize your notifications.
• I love how the addressable function lets me tailor my experience on this app.
• In order to solve the issue, we need to take an addressable approach and focus on specific areas.

noun a piece of writing or other content in a newspaper, magazine, or online publication that resembles an editorial but is intended to promote a product or service

adjective relating to or characteristic of an advertorial

• The company decided to publish an advertorial in the newspaper to promote their new product.
• I saw that advertorial in the magazine about the latest fashion trends.
• That advertorial in the brochure was so cheesy, it looked like a bad infomercial.
• Her speech was like an advertorial for her own skills and accomplishments.