noun a practice of masking the sponsors of a message or organization to make it appear as though it originates from and is supported by grassroots participants
In politics, astroturfing refers to artificially creating the appearance of grassroots support for a particular candidate or issue.
On social media platforms, astroturfing involves creating fake accounts or using bots to artificially boost engagement and influence online conversations.
Astroturfing is a deceptive marketing tactic where a company creates fake grassroots campaigns to promote their products or services.
Astroturfing can be used in public relations to manipulate public opinion by creating the illusion of widespread support or opposition.
Astroturfing can be used by writers who are hired to create fake reviews or endorsements for products or services.
Psychologists may encounter astroturfing when researching public opinion or attitudes, as it can distort the true sentiment on a particular topic.
Marketing specialists may utilize astroturfing as a deceptive tactic to create the illusion of grassroots support for a product or cause.
Politicians may engage in astroturfing to manipulate public perception and create the appearance of widespread support for their policies or campaigns.
Public relations specialists may use astroturfing to shape public opinion in favor of their clients or organizations by creating fake grassroots movements or endorsements.