Bait-And-Switch

Pronunciation: /beɪt ənd swɪtʃ/

Definitions of bait-and-switch

noun a deceptive marketing practice in which a customer is lured in by an attractive offer only to be presented with a less desirable offer or product

Example Sentences

A1 I heard that store uses bait-and-switch tactics to lure customers in.

A2 The advertisement promised a great deal, but it turned out to be a bait-and-switch.

B1 Consumers should be aware of bait-and-switch schemes when shopping online.

B2 The company was fined for using bait-and-switch tactics to deceive customers.

C1 The government implemented strict regulations to prevent bait-and-switch practices in the market.

C2 The company's reputation was tarnished after being exposed for their bait-and-switch strategy.

conjunction used to connect the two deceptive actions of baiting and switching

Example Sentences

A1 The store advertised a sale on TVs, but it was just a bait-and-switch.

A2 She thought she was getting a great deal on a vacation package, but it turned out to be a bait-and-switch.

B1 The company used a bait-and-switch tactic to lure customers in with false promises.

B2 The politician was accused of using a bait-and-switch strategy to deceive voters.

C1 The marketing team implemented a bait-and-switch scheme to increase sales.

C2 The fraudulent business was known for its bait-and-switch tactics to scam customers.

Examples of bait-and-switch in a Sentence

formal The company was accused of using a bait-and-switch tactic to lure customers in with false promises.

informal I can't believe they pulled a bait-and-switch on us like that.

slang That store is known for their bait-and-switch scams.

figurative Her offer seemed genuine at first, but it turned out to be a bait-and-switch in the end.

Grammatical Forms of bait-and-switch

• past tense: baited-and-switched
• plural: baits-and-switches
• comparative: more bait-and-switch
• superlative: most bait-and-switch
• present tense: baits-and-switches
• future tense: will bait-and-switch
• perfect tense: have baited-and-switched
• continuous tense: is baiting-and-switching
• singular: bait-and-switch
• positive degree: bait-and-switch
• infinitive: to bait-and-switch
• gerund: baiting-and-switching
• participle: baited-and-switching

Origin and Evolution of bait-and-switch

First Known Use: 1920 year

Language of Origin: English

Story behind the word: The term 'bait-and-switch' originated in the United States in the early 20th century.

Evolution of the word: Initially used in a commercial context to describe a deceptive sales tactic where a customer is lured in with an attractive offer ('bait') only to be persuaded to purchase a more expensive item ('switch'), the term has since evolved to also describe any situation involving deception or fraud.