noun a deceptive marketing practice in which a customer is lured in by an attractive offer only to be presented with a less desirable offer or product
conjunction used to connect the two deceptive actions of baiting and switching
In marketing, 'bait-and-switch' refers to a deceptive tactic where a customer is lured in with an attractive offer (the bait) only to be presented with a less desirable offer (the switch) once they are committed.
In advertising, 'bait-and-switch' can be seen as a form of false advertising where the advertised product or service is not actually available or as described.
In the e-commerce industry, 'bait-and-switch' can occur when online retailers promote a product at a low price to attract customers, but then claim it is out of stock or unavailable when the customer tries to purchase it.
In sales, 'bait-and-switch' can damage the reputation of a company and lead to distrust from customers if they feel they have been deceived.
In the field of consumer protection, 'bait-and-switch' is a prohibited practice as it misleads consumers and can result in unfair or fraudulent transactions.
In the world of marketing, writers may use bait-and-switch tactics to attract readers with a catchy headline or introduction that promises one thing, only to deliver something entirely different in the content. This can be seen in clickbait articles or misleading product descriptions.
Psychologists may encounter bait-and-switch techniques when dealing with clients who present themselves in a certain way during the initial consultation, only to reveal different behaviors or issues once therapy has begun. This can impact the therapeutic process and the psychologist's ability to help the client effectively.
Real estate agents may use bait-and-switch tactics by advertising a property at a low price to attract potential buyers, only to reveal hidden fees or conditions once the buyer is interested. This can lead to distrust between the agent and the client, and damage the agent's reputation in the industry.
Car salespeople may employ bait-and-switch tactics by advertising a vehicle at a discounted price to lure customers into the dealership, only to upsell them on a more expensive model once they are there. This can lead to frustration and disappointment for the customer, and tarnish the salesperson's credibility.