Sales Tactics

noun a trick or device intended to attract attention, publicity, or business

• The company's marketing team came up with a gimmick to attract more customers.
• I think the new promotion is just a gimmick to get us to spend more money.
• That new app is just a gimmick to get more downloads.
• His charm may seem like a gimmick, but it's just his natural charisma shining through.

noun the act of trying to gain favor or approval

adjective intended to gain approval or favor; charming or flattering

• She attempted to win over the new boss by using ingratiating language and gestures.
• He was being overly ingratiating towards his crush, hoping she would notice him.
• Stop being so ingratiating, it's getting annoying.
• The politician's ingratiating smile hid his true intentions.

noun a word used to identify any of a class of people, places, or things

verb a word used to describe an action, state, or occurrence

adjective a word naming an attribute of a noun, such as sweet, red, or technical

adverb a word or phrase that modifies or qualifies an adjective, verb, or other adverb

article a word that is used with a noun to specify grammatical definiteness of the noun, and in some languages extending to volume or numerical scope

• I highly doubt that reputable company would ever try to pull a fast one on their customers.
• I can't believe he tried to pull a fast one on me like that!
• She thought she could pull a fast one on me, but I caught her in the act.
• The magician was able to pull a fast one on the audience with his impressive sleight of hand tricks.

verb to ask for or try to obtain something from someone, especially money, votes, or information

• The company decided to solicit bids from multiple vendors for the new project.
• I'm not sure if it's appropriate to solicit donations from our coworkers for the office party.
• I heard he's been soliciting for some extra cash on the side.
• Her provocative outfit seemed to solicit unwanted attention from strangers.

verb to influence or persuade someone through flattery or smooth talk

• The salesman tried to wheedle the customer into purchasing the more expensive product.
• She always tries to wheedle her way out of doing chores.
• He's always trying to wheedle free drinks from the bartender.
• The politician attempted to wheedle support from undecided voters.

noun a deceptive marketing practice in which a customer is lured in by an attractive offer only to be presented with a less desirable offer or product

conjunction used to connect the two deceptive actions of baiting and switching

• The company was accused of using a bait-and-switch tactic to lure customers in with false promises.
• I can't believe they pulled a bait-and-switch on us like that.
• That store is known for their bait-and-switch scams.
• Her offer seemed genuine at first, but it turned out to be a bait-and-switch in the end.

noun a person, place, thing, or idea

verb a word used to describe an action, state, or occurrence

preposition a word governing, and usually preceding, a noun or pronoun and expressing a relation to another word or element in the clause

article a word that is used with a noun to specify grammatical definiteness of the noun

• The salesman tried to lead the customer up the garden path with false promises.
• Don't let him lead you up the garden path with his smooth talk.
• She's just leading you down the garden path, don't believe a word she says.
• The politician led the public down the garden path with his empty promises.

noun BTL is an acronym that stands for 'Below the Line'. It is commonly used in marketing and advertising to refer to non-traditional promotional activities.

adjective In some contexts, BTL can be used as an adjective to describe marketing strategies or campaigns that focus on targeted, direct communication with consumers.

preposition The word 'BTL' does not function as a preposition in this context.

• The company is planning to launch a new BTL marketing campaign to target specific customer segments.
• I heard they're doing some BTL stuff to promote the new product.
• Let's skip the BTL and just go straight to online advertising.
• Sometimes you need to go BTL and focus on the smaller details to make a big impact.

noun a deliberately low estimate or offer

verb to deliberately estimate or offer at a low amount

• The seller received a lowball offer on the property.
• They tried to lowball me on the price, but I didn't budge.
• Don't lowball me with that offer, I know it's worth more.
• His lowball estimate for the project turned out to be way off.

verb to obtain something by deception or trickery

• Accusations of blagging information in order to gain an unfair advantage were taken seriously by the committee.
• Stop blagging your way through the project and start putting in some real effort.
• He's always blagging his way into VIP events without even having a ticket.
• She felt like she was blagging her way through life, never truly earning her successes.