noun a type of fraud that occurs in pay-per-click online advertising when a person or automated script clicks on an ad without any intention of engaging with the content or making a purchase
Click fraud can also be used as a tactic by malicious actors to generate fake traffic and potentially compromise systems through malware or phishing attacks.
Click fraud refers to the practice of artificially inflating the number of clicks on online advertisements in order to generate revenue or disrupt a competitor's ad campaign.
Click fraud can impact e-commerce businesses by driving up advertising costs and reducing the effectiveness of online marketing campaigns.
Click fraud is a major concern for advertisers as it can waste their advertising budget and skew performance metrics.
Click fraud can be used by writers to artificially inflate the number of clicks on their articles or blog posts in order to make it appear more popular than it actually is.
Psychologists may encounter click fraud when conducting online research surveys or experiments that involve payment based on the number of clicks. Click fraud can skew the results and compromise the validity of the study.
Click fraud is a common concern for digital marketers who rely on pay-per-click advertising to drive traffic to their websites. Competitors or malicious individuals may engage in click fraud to deplete the marketing budget and reduce the effectiveness of the campaign.
E-commerce managers need to be vigilant about click fraud as it can artificially inflate the number of visitors to their online store without generating actual sales. This can lead to wasted advertising dollars and skewed analytics.