noun a unit of measurement used in the newspaper industry to determine the amount of space an article or advertisement takes up in a column of a newspaper
Column inches refers to the amount of space a news story takes up in a newspaper or magazine. It is often used as a measure of the importance or impact of a story.
Marketers may track column inches to assess the visibility and reach of their brand or product in the media.
In advertising, column inches are used to determine the size and cost of placing an advertisement in a publication.
PR professionals may measure the success of their campaigns by the amount of column inches their stories receive in the press.
Column inches is used by writers to measure the amount of space their article or piece will take up in a newspaper or magazine. It is often used to estimate the impact or reach of their work.
Public relations specialists use column inches to quantify the amount of media coverage their clients receive. They use it as a metric to evaluate the success of their PR campaigns.
Advertising executives use column inches to determine the size and placement of advertisements in print media. It helps them calculate the cost and effectiveness of their advertising campaigns.
Journalists use column inches to gauge the amount of space their article will be given in a publication. It can also be used to compare the coverage of different stories or topics.