noun a customer account that is of high value or strategic importance to a company
Key accounts are major customers or clients that receive special attention from a business in order to maintain a strong relationship and secure ongoing revenue.
Key account marketing focuses on creating tailored campaigns and promotions to target key accounts and strengthen brand loyalty.
Key account management in supply chain involves ensuring timely delivery and meeting specific requirements of key accounts to maintain satisfaction and loyalty.
Key account management involves developing strategies to nurture and grow relationships with key accounts to maximize sales and profitability.
Key account management is a key component of CRM, as it involves tracking interactions and preferences of key accounts to provide personalized service.
In the field of marketing and sales, a key account refers to a major customer or client that has significant importance to a company's revenue and profitability. Writers may use this term when discussing business relationships and strategies in their writing.
Psychologists may use the term key account in the context of client management, referring to a specific client or patient who requires specialized attention and care. This term can be used to emphasize the importance of certain clients in a psychologist's practice.
For sales professionals, key account management is a crucial strategy for building and maintaining relationships with important clients. Salespeople may use the term key account to refer to top-tier clients that contribute significantly to their sales targets.
In accounting, key accounts are often high-value clients or customers that require special attention in terms of financial reporting and analysis. Accountants may use this term when discussing client portfolios and financial statements.