noun the power to influence a person or situation
verb to use something to maximum advantage
In real estate, leverage can refer to using a mortgage to purchase a property with a smaller initial investment.
In finance, leverage refers to the use of borrowed funds to increase the potential return on an investment.
In business, leverage can refer to using resources, such as technology or partnerships, to gain a competitive advantage.
In engineering, leverage can refer to using mechanical advantage to lift heavy objects with less force.
In marketing, leverage can refer to using social media platforms to reach a wider audience.
In the context of writing, leverage can refer to using one's influence or connections to gain opportunities for publication or promotion of their work. Writers may leverage their social media following or professional network to reach a larger audience.
Psychologists may use leverage in the context of therapy sessions, where they leverage the trust and rapport built with clients to encourage positive behavior change. They may also leverage their expertise and research to advocate for policy changes in mental health.
Entrepreneurs often use leverage to secure funding for their startups, leveraging their business plans, prototypes, and market research to attract investors. They may also leverage partnerships with other companies to expand their reach and customer base.
Salespeople use leverage to negotiate deals with clients, leveraging discounts, special offers, or added value to close sales. They may also leverage their relationships with existing customers to generate referrals and repeat business.
Marketing managers leverage data analytics and market research to develop targeted campaigns that resonate with their target audience. They may also leverage partnerships with influencers or media outlets to increase brand visibility.