Sportswashing

C1 16+
  • Frequency of Use
    25 %
  • Retention Rate
    60 %
  • Complexity
    70 %
  • Sportswashing Meanings

    noun a propaganda strategy used by organizations or governments to improve their public image through sports-related activities or events

    Fields related to sportswashing

    International Relations

    In the field of international relations, 'sportswashing' refers to the tactic of using sports events or investments in sports teams to improve a country's reputation on the global stage.

    Public Relations

    In public relations, 'sportswashing' is used to describe the strategy of associating a brand or individual with sports in order to enhance their image or distract from negative publicity.

    Human Rights Advocacy

    Human rights advocates may use the term 'sportswashing' to criticize the use of sports events or sponsorship deals to cover up human rights abuses or other unethical practices.

    Sports Journalism

    The term 'sportswashing' is often used in sports journalism to describe the practice of using sports events or teams to divert attention away from negative actions or controversies.

    Occupation Usage of sportswashing

    Writer

    Sportswashing can be used by writers to describe the practice of using sports events or teams to distract from or improve the image of a controversial individual or organization.

    Psychologist

    Psychologists may study the effects of sportswashing on public perception and attitudes towards individuals or organizations involved in sports-related activities.

    Marketer

    Marketers may use sportswashing as a strategy to associate their brand with successful sports teams or events in order to improve their own image or reputation.

    Politician

    Politicians may engage in sportswashing by associating themselves with popular sports figures or events in order to gain support or distract from negative publicity.

    Consolidated Statistics about sportswashing

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