noun a propaganda strategy used by organizations or governments to improve their public image through sports-related activities or events
In the field of international relations, 'sportswashing' refers to the tactic of using sports events or investments in sports teams to improve a country's reputation on the global stage.
In public relations, 'sportswashing' is used to describe the strategy of associating a brand or individual with sports in order to enhance their image or distract from negative publicity.
Human rights advocates may use the term 'sportswashing' to criticize the use of sports events or sponsorship deals to cover up human rights abuses or other unethical practices.
The term 'sportswashing' is often used in sports journalism to describe the practice of using sports events or teams to divert attention away from negative actions or controversies.
Sportswashing can be used by writers to describe the practice of using sports events or teams to distract from or improve the image of a controversial individual or organization.
Psychologists may study the effects of sportswashing on public perception and attitudes towards individuals or organizations involved in sports-related activities.
Marketers may use sportswashing as a strategy to associate their brand with successful sports teams or events in order to improve their own image or reputation.
Politicians may engage in sportswashing by associating themselves with popular sports figures or events in order to gain support or distract from negative publicity.