Touchpoint

Pronunciation: /tʌtʃpɔɪnt/

Definitions of touchpoint

noun a point of contact or interaction between a business and its customers

Example Sentences

A1 A touchpoint is any interaction between a customer and a company.

A2 In marketing, a touchpoint refers to any point of contact between a customer and a brand.

B1 Understanding customer touchpoints is crucial for improving the overall customer experience.

B2 Companies need to ensure consistency across all touchpoints to maintain brand loyalty.

C1 Analyzing touchpoints can help companies identify areas for improvement in their customer journey.

C2 Creating a seamless omnichannel experience requires careful management of all touchpoints.

Examples of touchpoint in a Sentence

formal The company's website is a crucial touchpoint for customer interactions.

informal Make sure to check the touchpoint on the app for any updates.

slang I'll hit you up on our touchpoint to discuss the details.

figurative The handshake between the two leaders served as a touchpoint for future collaborations.

Grammatical Forms of touchpoint

• past tense: touched
• plural: touchpoints
• comparative: more touchpoint
• superlative: most touchpoint
• present tense: touch
• future tense: will touch
• perfect tense: have touched
• continuous tense: is touching
• singular: touchpoint
• positive degree: touchpoint
• infinitive: to touch
• gerund: touching
• participle: touching

Origin and Evolution of touchpoint

First Known Use: 1989 year

Language of Origin: English

Story behind the word: The word 'touchpoint' originated from the combination of the words 'touch' and 'point' to refer to a specific point of interaction or communication.

Evolution of the word: Originally used in the field of marketing to describe points of contact between a customer and a brand, the term 'touchpoint' has since expanded to encompass various interactions in customer experience and user interface design.