noun a point of contact or interaction between a business and its customers
In marketing, a touchpoint refers to any interaction that a potential or existing customer has with a brand, product, or service, such as a website visit, social media engagement, or customer service call.
In retail, touchpoints can include physical store visits, online shopping experiences, and interactions with sales associates, all of which influence the customer's perception of the brand.
In UI design, touchpoints are specific points of interaction between a user and a digital interface, such as buttons, links, or forms, that are designed to be intuitive and user-friendly.
In the service industry, touchpoints are key opportunities for service providers to engage with customers and deliver a positive experience, whether in-person, over the phone, or online.
In customer experience management, touchpoints are critical moments in the customer journey where the customer interacts with the brand, forming impressions and shaping their overall experience.
In marketing, a writer may use the term 'touchpoint' to refer to any interaction a customer has with a brand or product, such as a website visit, social media post, or email communication.
A psychologist may use the term 'touchpoint' to describe specific moments of contact between a therapist and a client during a therapy session, which can help build rapport and facilitate communication.
A marketing specialist may use the term 'touchpoint' to analyze and optimize the various points of interaction between a customer and a brand, in order to enhance the overall customer experience and drive sales.
A customer service representative may use the term 'touchpoint' to refer to any interaction a customer has with the company, such as a phone call, chat session, or in-person visit, in order to provide a seamless and positive customer experience.