Marketing Research Terminology

noun a noun is a word that represents a person, place, thing, or idea. In this case, 'research' is a noun because it refers to the systematic investigation into a subject in order to discover facts, establish a theory, or reach a conclusion.

• The company conducted extensive market research before launching their new product.
• They did a bunch of market research before releasing that thing.
• They scoped out the competition before diving into the market.
• Market research is like a compass that guides businesses in the right direction.

noun a small, diverse group of people assembled to participate in a guided discussion or feedback session about a particular product, service, or topic

• The market research team conducted a focus group to gather feedback on the new product.
• We're getting free snacks at the focus group today, so make sure to attend!
• I heard the focus group is gonna be lit, with lots of cool people giving their opinions.
• In order to improve our performance, we need to treat each project as a focus group for learning and growth.

noun the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

• Marketers use psychographics to understand the attitudes and values of their target audience.
• Psychographics help companies figure out what makes their customers tick.
• Psychographics give businesses the inside scoop on what their customers are all about.
• Psychographics are like a window into the minds of consumers.