noun a term used to describe the mass marketing of products or services to a large audience through advertising
In marketing, 'admass' is used to describe the collective audience that a marketing campaign aims to reach.
In the field of advertising, 'admass' refers to the mass audience targeted by advertisements.
Within media studies, 'admass' is a term used to analyze the impact of mass media on society and culture.
In the advertising industry, writers often create ad copy for various mediums such as print, digital, and TV. They may refer to the target audience as the 'admass' when discussing the overall reach of a campaign.
Psychologists may study the effects of mass advertising on consumer behavior and attitudes. They may use the term 'admass' to refer to the general population that is exposed to advertising messages.
Marketing managers may use the term 'admass' when analyzing the potential reach and impact of a new advertising campaign. They may consider how to effectively target the 'admass' to maximize the campaign's success.
Media planners may use 'admass' to refer to the total audience that can be reached through a specific media channel or platform. They use this term when estimating the potential reach of an advertising campaign.