Cannibalization

C2 16+
  • Frequency of Use
    20 %
  • Retention Rate
    70 %
  • Complexity
    80 %
  • Cannibalization Meanings

    noun the act of consuming or using something for one's own benefit, often resulting in the depletion or destruction of the original source

    Fields related to cannibalization

    Economics

    Economists use the concept of cannibalization to analyze the impact of new products or services on existing ones in terms of market dynamics and competition.

    Marketing

    In marketing, cannibalization refers to the negative impact of a new product or service on the sales of existing products within the same company.

    Retail

    Retailers use the term cannibalization to describe the phenomenon where a new store or location reduces the sales of an existing store in the same chain.

    Business Strategy

    Cannibalization can also be used in business strategy to describe the situation where a company's new product or service eats into the market share of its own existing products.

    Product Development

    In product development, cannibalization can occur when a new product competes with or replaces an older product from the same company.

    Occupation Usage of cannibalization

    Writer

    In the publishing industry, cannibalization refers to the fear that releasing a new book by an author may cannibalize sales of their previous books.

    Psychologist

    In psychology, cannibalization can refer to a phenomenon where a new therapy or treatment option may cannibalize the effectiveness or demand for existing therapies.

    Marketer

    In marketing, cannibalization is the concept of a new product or service taking away sales or market share from an existing product or service within the same company.

    Business Analyst

    In business analysis, cannibalization can refer to the impact of introducing a new product on the sales of existing products within the same company.

    Economist

    In economics, cannibalization can refer to the effect of a new business or industry on the sales or profitability of existing businesses or industries.

    Retailer

    In retail, cannibalization is the concern that opening a new store in a certain location may cannibalize sales from existing stores in the same area.

    Product Manager

    In product management, cannibalization is the consideration of how launching a new product may impact the sales of existing products in the company's portfolio.

    Consolidated Statistics about cannibalization

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