noun a person who is seen as an authority in a particular field or topic
Opinion leaders are individuals who have a significant influence over the opinions and behaviors of others within a particular market or industry. They are often targeted by marketers as key figures to help promote products or services.
In the realm of digital marketing, opinion leaders are often referred to as influencers. These individuals have a strong online presence and a loyal following, making them valuable partners for brands looking to reach a wider audience.
Opinion leaders are important figures in public relations as they can help shape public opinion and perception of a brand, organization, or individual. Building relationships with opinion leaders can be a strategic PR tactic.
In social psychology, opinion leaders are individuals who are perceived as knowledgeable, influential, and credible within a specific social group. They play a crucial role in shaping the attitudes and behaviors of others.
In the field of journalism and media, an opinion leader is often a respected writer or columnist whose views and opinions hold a lot of weight and influence public opinion.
In psychology, an opinion leader may refer to a researcher or expert in a particular area whose views and findings are highly regarded by other professionals in the field.
In marketing, an opinion leader is someone who has a significant influence on the purchasing decisions of others, often through social media or other platforms where they share their opinions and recommendations.
In politics, an opinion leader is a figure who has the ability to shape public opinion and influence the views of others on important issues or policies.