noun a portmanteau of 'production' and 'consumption', referring to the blurring of the line between producing and consuming goods and services
In the context of technology, prosumption can refer to users contributing to the development or improvement of software, apps, or other digital products.
Sociologically, prosumption can be seen as a form of empowerment, where individuals have the ability to both consume and produce within a given system.
Prosumption refers to a blurring of the lines between production and consumption, where consumers also act as producers by creating goods or services for their own use or for others.
In marketing, prosumption involves consumers actively participating in the creation of products or services, such as through co-creation or user-generated content.
In the context of a writer, prosumption can refer to the writer not only producing content but also actively engaging with their audience, responding to feedback, and incorporating audience input into their work.
For a psychologist, prosumption might involve the psychologist not only providing therapy or counseling services but also empowering clients to take an active role in their own mental health by engaging in self-care practices and participating in their treatment planning.