Consumer Behavior Concepts

noun a label showing the price of an item for sale

• The price tag on the designer dress was quite high.
• I couldn't believe the price tag on that new phone!
• The price tag on those sneakers is way too steep for me.
• She realized the emotional price tag of holding onto past grudges.

adjective Describing something that brings satisfaction or contentment

• The company aims to provide a satisfactional experience for all its customers.
• I always feel satisfactional after completing a challenging task.
• That meal was so good, it was straight up satisfactional.
• The sunset over the ocean was a satisfactional sight to behold.

noun a form of shopping in which a person browses through store windows to look at merchandise without necessarily intending to make a purchase

• She enjoyed spending her Saturday afternoon engaging in window shopping at the upscale boutiques.
• Let's go do some window shopping downtown this weekend!
• I love just wandering around the mall and doing some window shopping.
• Sometimes I like to do some window shopping for new opportunities before committing to anything.

noun a term used in the food industry to describe the perfect balance of sweet and salty flavors in a product

• Food scientists strive to find the perfect bliss point in their products to optimize consumer satisfaction.
• I think I've found my bliss point with this new ice cream flavor - it's so good!
• This chocolate cake hits the bliss point every time - it's seriously addictive.
• For her, painting is where she finds her bliss point, losing herself in the colors and brushstrokes.

verb to look at goods in store windows without intending to buy anything

• During the weekend, many people enjoy windowshopping in the city's boutique stores.
• Let's just windowshop today and not buy anything.
• I love to windowshop and pretend like I can afford everything.
• Sometimes I like to windowshop for new ideas and inspiration without committing to anything.

noun the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

• Marketers use psychographics to understand the attitudes and values of their target audience.
• Psychographics help companies figure out what makes their customers tick.
• Psychographics give businesses the inside scoop on what their customers are all about.
• Psychographics are like a window into the minds of consumers.

noun a term used to describe the act of subverting or disrupting traditional branding strategies

verb to engage in the act of subverting or disrupting traditional branding strategies

• The act of brandjamming involves altering or subverting a brand's message or image for a specific purpose.
• Have you heard about brandjamming? It's when people mess with a brand's logo or advertising.
• Brandjamming is like trolling a company's marketing efforts.
• In the world of marketing, brandjamming is like a rebellious form of artistic expression.

noun a condition in which individuals ignore or fail to notice advertisements, often due to overexposure or desensitization

• Ad blindness is a common phenomenon where consumers tend to ignore or overlook advertisements.
• I think I have ad blindness because I hardly notice any ads anymore.
• Ad blindness is when you just zone out all the ads, you know?
• His ad blindness towards traditional marketing tactics made it challenging for advertisers to grab his attention.

noun Rate refers to the amount of one currency or commodity exchanged for another.

• The financial advisor warned against being a rate tart and advised diversifying investments.
• She's known as a bit of a rate tart, always chasing the best deals on savings accounts.
• Don't be such a rate tart, just pick a credit card and stick with it.
• In the world of travel hacking, being a rate tart can help you score free flights and hotel stays.

noun A word that refers to a person, place, thing, event, substance, or quality.

verb A word that expresses an action, occurrence, or state of being.

adjective A word that describes or gives more information about a noun.

• Miswanting is a term used in psychology to describe the phenomenon of mistakenly believing that a certain desire will bring happiness.
• Sometimes we end up miswanting things, thinking they will make us happy, but they don't always turn out that way.
• I keep miswanting all these material possessions, but in the end, they never really satisfy me.
• Her constant miswanting for love led her to make poor relationship choices.

noun a social activism campaign in which a group of people support a business by purchasing its products in order to encourage the business to make environmentally friendly decisions

• The local business decided to participate in a carrotmob event to attract more customers.
• We should totally check out that carrotmob happening at the corner store.
• Let's hit up the carrotmob and score some sweet deals.
• The carrotmob was like a beacon of hope for the struggling business owners.

noun the act of using a store's clothing or accessories for a special event and then returning them for a refund

verb to engage in the act of wardrobing

• Wardrobing refers to the practice of purchasing clothing, wearing it once, and then returning it for a refund.
• I heard Sarah got caught wardrobing at the department store again.
• I can't believe she's still wardrobing, that's so shady.
• His constant wardrobing of different personalities makes it hard to know the real him.